Category: marketing

  • Doing some estimations

    This is again one of those topics which I like to rant about, so I give you the short version: when you see a number, question it! Most of the numbers thrown at us in different media can be disproven quite easily and it is our responsibility as people not to just repeat whatever we’ve…

  • Dear people: try to think harder, even if it makes your head hurt!

    This again is the case of a couple of links on the same topic piling up in my reader (this tends to happen if you take a pause in blogging :-)): Gmail’s Spam Filter No Longer Effective? 60% of Facebook users consider quitting over privacy Poll: 93% say Facebook should make you ‘opt-in’ to sharing…

  • Security vendor’s “top-threat” list proof for their less-than-perfect performance?

    Here is something I’ve been thinking about lately: most (all?) security vendors publish their “top-threats” periodically. Those lists are made up by centralizing numbers reported by their clients. While it is safe to assume that the majority of the enumerated threats are blocked straight-away – before they can execute a single piece of code –…

  • Living off of the hype

    Disclaimer: I work for a competitor, however this is my personal opinion and does not necessarily represent the views of any of my past or future employers. So tell me, what does F-Secure exactly contribute to the malware fighting effort? Sure, they have a blog and a chief researcher who has an opinion about everything…

  • The night of the ad eaters

    I’m getting old. I know this because last night we attended The Night of the Ad Eaters and after sleeping for 8 ours I still can barely keep my eyes open :). My impressions: Coca Cola is better than Pepsi (I can’t understand how Pepsi can put that much money in their ads and still…